candace pearson
Pencils For Kids
This nonprofit organization, which helps kids attend school, started a drive to attract new chapter members, with wine & food events that needed naming and invitations.

When Pencils For Kids needed to hold new events that were part fundraisers, part interest generators, they also needed branding. PFK is a global-minded organization, so these names — "Small World, Big Flavors," held in San Francisco, and "Cheers, World!" in New York City, reflect that focus.